Benjamin Counts Obituary

Counts II, Benjamin H.

Benjamin H. Counts II , 78, a beloved resident of Chicago Illinois, since 1945, and formerly of St. Louis MO, passed away expectedly on June 20th, 2024, at his residence. Born in Chicago IL, Ben was a cherished member of his community. Ben's life was deeply intertwined with his former advertising business and partnership of 24 years at Coil Counts Ford & Cheney (CCFC). He was a Creative Director/Partner working alongside his business partners Ron Coil, Mike Cheney, George Kase, Kirk Borland, and Maggie Ford. His dedication and commitment to the company were unwavering, leaving a lasting impact on both colleagues and clients alike. But Ben was more than just a businessman; he was a true friend, and loving Husband. Once he met you, you had a friend for life. His infectious laughter, warm smile, and genuine kindness endeared him to everyone he encountered. Ben's ability to connect with people made him a pillar of support for those around him. Writing and creating content held a special place in Ben's heart. Whether it was advertising copy or lyrics to a jingle or song, he embraced it with passion. He was the author of the classic, award-winning "Cub Fan Bud Man" advertising campaign. He became an avid fan of the Chicago Cubs and a good friend of Harry Carey. Ben's enthusiasm and joie de vivre was contagious. Ben graduated from Lab high school, Hyde Park IL., in 1963 and reveled in the fact that he was a Labster for life. He enjoyed working on their class reunion memories along with long standing friendships he made with David Bloom, and all his loving and supportive classmates of Lab U-High class of 1963' always cheering for his beloved classmates. Ben's parents Father Dr. Benjamin H. Counts Sr. and Mother Juanita (Burgos)Counts-Hale along with his only brother and sibling Joseph Counts predeceased him and is survived by and lovingly cared for by his wife, Rita Lanier-Counts of Chicago, IL; as well as other cousins, extended family members and friends. The Family will have a small memorial in memory of Ben in August or September. Venue information unspecified at this time and TBA. In lieu of flowers, contributions may be made in Ben's name to the charity of your choice. Ben leaves behind a legacy of friendship, dedication, and love. His memory will forever echo in the hearts of his family and friends. May he rest in peace.

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